Abstract
The article is devoted to the definition of modern trends in investment development of the hotel industry of Ukraine. The development of the hotel business has a positive impact on the economy of any country. The quality of accommodation services in Ukraine is much lower than in European countries, but Ukraine has all the opportunities to achieve a higher level. It will be possible under the condition of creating a favorable investment climate, as well as attracting foreign investment for the development of the hotel industry of Ukraine. Therefore, it is important to study current trends in investment development of hotel enterprises. The main factors influencing the process of attracting investment in the hotel business are studied. The directions of development and improvement of the investment climate in Ukraine are determined. The modern development of the hotel business investment process is analyzed. New approaches to attracting investment in the hotel industry are proposed. New methods of attracting foreign investment in the hotel business of Ukraine have been developed. The relationship between the development of the hotel industry and other sectors of the economy has been established. The influence of the state on attracting foreign investments is studied. Necessary changes at the state level have been identified in order to attract investments to the country. The dynamics of the investment attractiveness index from 2012 to 2020 is analyzed. The investment climate and business climate of Ukraine are considered and analyzed. The positive and negative moments that have an impact on him are highlighted. The main factors that improve the investment attractiveness of any country are identified. The economic factors that play a crucial role in improving the investment climate are listed. Modern tendencies of hotel business development in Ukraine are revealed. The factors, in particular economic and socio-economic, that affect the development of various industries of the country and directly those that have an impact on the hotel industry are highlighted. The main methods of attracting foreign investment are structured. Factors that ensure overcoming or reducing investment risks are identified. The main tendencies of investment development of hotel business in Ukraine are formed.
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