Abstract

The purpose of the study: The study is aimed at analyzing the institute for the protection of honor, dignity and business reputation in the context of the activities of medical organizations. Special attention is paid to the adaptation of existing legal mechanisms to the conditions of the information society and the specifics of the medical field, taking into account its social significance and publicity. Research objectives: Study of the regulatory framework and judicial practice related to the protection of intangible benefits in the medical field. Analysis of the specifics of the application of legal mechanisms in the context of medical organizations and their employees. Research on the role of forensic expertise and linguistic experts in proving the dissemination of defamatory information on the Internet. Methods: The study used general scientific methods such as analysis and synthesis, which were used to study the regulatory framework and scientific literature, which made it possible to identify key aspects of protecting honor, dignity and business reputation in the medical field. Induction and deduction contributed to the generalization of data on law enforcement practice and the formulation of conclusions about the specifics of the protection of intangible benefits in medical activities. The comparative legal method was used to compare various legal protection mechanisms both at the national and international levels. Results: The study revealed that the protection of honor, dignity and business reputation is critically important in the context of information technology development and globalization. In the medical field, reputation plays a key role in the formation of trusting relationships between patients and medical institutions, affecting the quality of medical care and the health of patients. The work also highlights the importance of improving legal protection mechanisms in the context of digitalization. The author's conclusions: The protection of honor, dignity and business reputation in the medical field is important to maintain the stability of civil relations and trust between patients and medical institutions. Forensic expertise and linguistic experts play an important role in defamation cases, and their qualifications require improvement. Medical ethics and respect for the honor and dignity of the patient should be integrated into the professional activities of doctors. It is important to find a balance between the right of patients to freedom of expression and the right of medical organizations to protect their reputation.

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