베이커리 카페의 식공간 연출이 소비자행복과 재방문의도에 미치는 영향

Abstract

The purpose of this study was to verify the effect of directing the dining space of bakery cafes on consumer happiness and revisit intention based on previous studies. The summary of the analysis results is as follows. First, it was found that comfort, convenience, and creativity had a significant effect on consumer happiness. On the other hand, it was found that aesthetics and cleanliness did not significantly affect consumer happiness. Second, it was found that consumer happiness had a significant effect on the intention to revisit. Third, it was found that comfort and aesthetics had a significant effect on the intention to revisit. On the other hand, it was found that convenience, creativity, and cleanliness did not significantly affect the intention to revisit. The results of this study can form a strategic foundation for increasing loyalty by increasing the intention to revisit by significantly affecting consumer happiness by directing the dining space of bakery cafes.