НЕВИЗНАЧЕНІСТЬ В КОНТЕКСТІ ФОРМУВАННЯ ФІНАНСОВОЇ СТРАТЕГІЇ

Abstract

The financial development of business entities and the strengthening of the influence of external factors on it actualize the renewal and further development of the uncertainty theory. Therefore, the purpose of the study is to develop conceptual approaches to the generation of uncertainty management methodology to build a theoretical basis for the development of a financial strategy taking into account the uncertainty factor. Groups of factors influencing uncertainty on the formation and implementation of the financial strategy of business entities were analyzed. The essence and content of strategic uncertainty are determined from the point of view of economic theory, adaptive approach, informational approach. The classification features of uncertainty are summarized: time horizon, focus, level of impact, predictability, information requirements, difficulty of forecasting,scope, the degree of impact on business,ability to manage. On the basis of the conducted content analysis, the characteristics of uncertainty and strategic uncertainty are distinguished. A comparative description of tactical and strategic uncertainty in the plane of financial and economic activity is given. It is noted that the theory of uncertainty has a complementary nature and contains theories, concepts of management, financial management, economic theory, risk management, strategic management, praxeology, and applied mathematics. The system of basic concepts on which the uncertainty theory is based is summarized: theory of "black swan", theory of games and economic behavior, theory of chaos, theory of risk management, theory of risk management, theory of complex adaptive systems, theory of asymmetric information, theory of stochastic control, theory of options, dynamic capabilities, the open system theory. The components of the methodology of strategic uncertainty management are systematized and substantiated. The methodical provision of strategic uncertainty management is substantiated. The main components of strategic uncertainty management are determined, which allows building the gradient of financial development of the business entity.