라이프 스타일 복합문화 공간 내 쇼핑몰 구성에 관한 연구 - 패션 쇼핑몰 중심으로 -

Abstract

This study attempted to suggest a plan to make a shopping mall, a complex cultural space reflecting lifestyles as a designer growth space, settle as a local flagship complex cultural space which represents both publicity and locality in convergence with other industries and culture and create diverse jobs. Specifically, it examined how to converge and compose a hyper-connected complex cultural space with consumption culture efficiently according to the lifestyle of millennials who have led a trend as primary consumers. For this, humanistic thoughts were analyzed based on existentialism and post-modernism from the 19th to 20th centuries. First, the theoretical background of previous studies on the conception and tendency of a lifestyle and a complex cultural space were summarized. Second, based on a fashion lifestyle trend obtained through the collected data, domestic and overseas environments were analyzed with the collected data, focusing on a fashion lifestyle trend. In addition, domestic and overseas regions and shopping mall customers (primarily millennials) were analyzed. Third, in terms of the merchandising of a shopping mall in a complex cultural space, this study investigated contents, spaces and configuration. The above results found that a shopping mall in a complex cultural space offers showrooms as a trend-learning space for designers, which exceeds the concept of a conventional purchase and sales space. For consumers, primarily millennials, the mall is an experiential-lifestyle and communicative space which has diversified in functions.