Ақпараттық қоғамдағы коммуникативті әрекеттің аксиологиялық аспектісі

Abstract

In conditions of modern social changes and the transition into an open society, the issues of value-worldview attitudes and orientations of a person in the communication process have become more significant. The key problem of communication is the mechanism of communication, which translates the individual process of transmission and perception of information into a socially significant process of personal and mass impact. To analyze this issue the authors investigate the meaning of the communicative action as a separate initial act of the person’s communicative activity. This article defines the meaning of communicative action as an achievement of the common agreement and substantiates that the transition from non-verbal forms of communicative action to verbal ones expressed the process of development of abstraction in synthesis with imagination in the cognitive sphere of human consciousness. As a result, it became possible to formulate general norms leading to community integration and the development of individual identity. If the meaning of communicative action is to coordinate the interests of interacting communicants, then the meaning of the communicative space is to unite them based on already developed and agreed common values, which is of lasting importance with the self-preservation of the community and determining its future. The information society foregrounded pragmatic and axiological issues, created conditions for the necessity and possibility of understanding the multidimensionality of a person, understood as the multitude of their identities and plurality of their self-expression. In these conditions, the inseparability of the general meaning of communication in various spheres of human activity is actualized, which consists in integration of people, in pursuit of higher values - truth, goodness and beauty in this being, otherwise, the communicative action and communication as a whole will remain just technical means of communication between individuals.