여자 프로배구 구단에 대한 지역주민의 창단 기대효과와 지역주민의 태도, 구단이미지, 구단지지의 관계분석

Abstract

Purpose: The purpose of this study is to empirically analyze the relationship between the attitudes of local residents, team image, and team support according to the founding expected effectiveness of the women’s professional volleyball team perceived by local residents.BR Method: On February 11 and February 24, 2022, the spectators who directly watched the women’s volleyball V-league match held at Pepper Stadium (Gwangju Yeomju Gymnasium) were selected as a sample group and surveyed, and analyzed through the final 277 effective samples. For data analysis, SPSS 24.0 and AMOS 26.0 were used for frequency analysis, correlation analysis, confirmatory factor analysis, and structural equation model analysis.BR Results: The results of this study are as follows. First, the founding expected effectiveness of a local new women’s professional volleyball team (economic, cultural, and promotion expected effectiveness) had a positive effect on the attitudes of local residents. Second, the attitude of local residents after the creation of a local new women’s professional volleyball team had a positive effect on the team image and team sup-port. Third, the team image had a positive effect on the team support of the local new women’s professional volleyball team.BR Conclusion: In summary, when a new professional sports district is established through the local association system, local residents’ voluntary and active attitudes can be drawn only when they are highly recognized, suggesting that local people raise a positive team image of professional sports team and team support.