상업적 유소년스포츠클럽 참여동기와 선택속성이 지속의도에 미치는 영향

Abstract

The purpose of this study was to examine how young children`s motivation of joining a specific commercial youth sport club and the attributes of their choice of it affected their intention of keep joining it. The subjects in this study were young children who were selected by purposeful sampling from among members of commercial youth sport clubs in Seoul and Gyeonggi province. An exploratory factor analysis (EFA) was utilized to verify the validity of selected questionnaires, and then the reliability of finalized questionnaires was checked. After a survey was conducted, the answer sheets from 474 respondents were analyzed except inappropriate and unreliable ones. SPSS Ver. 14.0 program for Windows was employed, and factor analysis, correlational analysis and multiple regression analysis were used. The findings of the study were as follows. First, their willingness to keep joining the commercial youth sport clubs was under the positive influence of three sorts of joining motivation, which included a pursuit of pleasure, a pursuit of a sense of achievement and a pursuit of peer relationship. Second, their intention to keep joining the commercial youth sport clubs was positively affected by all the attributes of sport club choice, which involved reasonable cost, facility convenience and program diversity.