ФІНТЕХ-КОМПАНІЇ: СУЧАСНИЙ СТАН ТА ПЕРСПЕКТИВИ ВПЛИВУ НА РОЗВИТОК ФІНАНСОВОГО РИНКУ УКРАЇНИ

Abstract

The article is devoted to the research of Fintech companies in Ukraine. Financial innovations created through the successful implementation of start-ups and the Fintech companies’ activities allow us to see ordinary things in a new way. Without the use of information technology in the financial sector, successful economic development is impossible in today’s conditions of total digitalization, because the implementation of innovations will ensure Ukrainian financial market development. Theoretical aspects of financial market development involving Fintech companies were studied and priority niches for the functioning of Ukrainian Fintech companies were defined. In terms of attracting investors and consumers, the most popular today are Fintech companies that offer innovative payment solutions. The Ukrainian Fintech market was analyzed separately from the point of view of the companies operating on it and peculiarities of Fintech companies’ activity were highlighted. To compare priority directions for Fintech companies, we conducted an analysis of the top 10 Fintech companies in Ukraine and in the world. Financial services are a priority for leading Fintech companies both in Ukraine and in the world. Today, banks occupy the largest share of the financial sector, offering their customers a wide range of financial services. To maintain their position in the financial market, banks are actively implementing financial innovations in their activities and using the services of Fintech companies. Neobanks are the most successful to date. In Ukraine, as well as in Europe, the course of digitalization is clearly traced. The article highlights the main directions of innovative development of the financial market of Ukraine in accordance with the “Strategy of development of the financial sector of Ukraine until 2025”, and also factors that influence the development and growth of Fintech companies in the financial market of Ukraine. The coherence of the strategy for the Ukrainian financial sector development and the strategy for the EU development testifies to the European integration tendencies of development of both Ukraine in general and its financial sector in particular. It is noted that financial innovations and successful development of Fintech companies are the basic directions for the Ukrainian financial sector development.