УПРАВЛІННЯ РОЗВИТКОМ ТУРИСТИЧНИХ ДЕСТИНАЦІЙ В ЕКОНОМІЧНІЙ СИСТЕМІ УКРАЇНИ

Abstract

The article discusses the controversial issues of managing the development of tourist destinations within the framework of innovative approaches to the activities of the tourism sector of Ukraine, which is part of the economic system of Ukraine with its problems, challenges and practical solutions, with an emphasis on the structure, mechanism, basic elements and stages of high-quality tourist services, in conditions of formation of the destination "Kiev". As an analytical substantiation, the author analyzes the European experience in the development of tourist destinations (Nimechchin, Spain) and the experience of other countries of the world (China, United Arab Emirates). A block-schematic concept of spatial and economic management and practical functionality of tourist destinations has been created on the example of the city of Kiev. Emphasis is placed on the procedure for designing a tourist product for comfortable leisure and recreation, taking into account the economic component in the process of providing tourist services. It was found that a passive adaptation model is often used to assess the urban tourist environment in the form of a program for adapting the tourist environment to the needs of people, and vice versa, the adaptability of people to the conditions of the tourist environment. Studying the nature and mechanism of relationships, the influence of various factors on consumer behavior makes it possible to determine the likely reaction of tourists to an innovative tourism product created in a destination. An important aspect in this matter is the competitiveness of enterprises producing a tourist product for the city, which is determined, first of all, by the observance of their commercial rules, substantive parameters and the level of comfort in relation to the requirements of the modern market. An algorithm for managing the development of a tourist destination within the framework of economic relations between providers of tourist services with their consumers, dictated by the presence of modern technologies, approaches and methods of forming tourist destinations, as components of a model for managing the development of tourist territories, is proposed. providing nationwide support for tourism, attracting public private and communal enterprises and individual entrepreneurs in its development. The development of the tourism infrastructure in order to provide high-quality and diverse services, the training and advanced training of the personnel of the tourism sector, the use of a significant historical resource to provide domestic (domestic) and foreign (inbound) tourism, the development of information and marketing strategies are the main strategic directions for the future development of the tourist complex of Ukraine.