Abstract

Aim . The aim of this research is to build the communicative-cognitive model of the polemic discourse of the print media, within which not a simple mechanical process of messaging takes place, but rather a phenomenological space is formed with its certain structure, filled with meaning and sense. Methodology . The analysis is based on the material of problem articles from the British newspaper “The Guardian” with a total volume of 209 printed pages and the Belarusian newspaper “SB. Belarus Today” with a volume of 212 printed pages and responses to them with a total volume of 15,120 printed pages. In the work we used such research methods as discourse analysis, cognitive method, content analysis and modeling, which contribute to the description of the features of the functioning of the language as a social tool involved in the representation of mental processes and their results in the course of building a linguistic model of communication as the basis for knowledge exchange within the framework of the discourse under study. Results . The study made it possible to present the communicative-cognitive model of the polemic discourse of the print media, which has both linear and interactional aspects of communication, suggesting the presence of stages of stimulation and response in a certain context with an emphasis on the interaction of participants in the polemic discourse of the print media. Research implications . The results obtained contribute to the theory of discourse analysis, cognitive linguistics, communicative linguistics, typology etc., and can also be used in university courses on the conceptual foundations of linguistics, communication science, the print media discourse and other disciplines that have similar objects of study.

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