ОЦІНЮВАННЯ АНТИКРИЗОВОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВ: ТЕОРЕТИЧНІ ТА ПРАКТИЧНІ АСПЕКТИ

Abstract

The subject of a research in the article are methodical approaches to assessing the anti-crisis potential of the enterprise. The purpose of the work is to investigate the existing theoretical approaches to the assessment of anti-crisis potential, to improve and adapt them to practical application in machine-building enterprises. The article solves the following tasks: critically examine the work of foreign and domestic scientists on assessing the potential of the enterprise in terms of resource and performance approaches, form a common basis and identify priority methods and relevant criteria for assessing anti-crisis potential by structural elements; based on the results of research to form an author's approach to assessing the anti-crisis potential and perform it`s practical adaptation in machine-building enterprises. The theoretical and methodological basis of this study is the scientific work of domestic and foreign scientists on assessing the potential of the enterprise in stable conditions and in conditions of uncertainty - anti-crisis potential. The research used a set of scientific methods and approaches: system, structural and functional, analysis and synthesis, comparison. The following results are obtained: the existing theoretical approaches to assessing the potential of the enterprise in stable and crisis conditions are investigated. It is determined that the approaches to assessing the potential of enterprises in stable conditions and in crisis conditions can be identical in methods, structure of indicators, but different in characteristics and response of the management system to the calculated values. The author's approach to the assessment of anti-crisis potential of enterprises in conditions of uncertainty is developed and practical adaptation at a specific industrial enterprise is performed. The direction of further research is determined, which consists in the development of the mechanism of formation and transformation of the components of the anti-crisis potential of the enterprise depending on the type, stage of crisis development and its demand in anti-crisis management.