ДІЯЛЬНІСТЬ БІЗНЕС-СТРУКТУР ЯК ОБ’ЄКТ МОНІТОРИНГУ

Abstract

The article carried out and theoretically substantiated the importance of using monitoring of the activities of business structures. In conditions of need an increase in costs to ensure an appropriate level of quality of activity, for business structures the need is actualized for development a monitoring system that would allow identifying, analyzing and predicting phenomena and trends, what is critical important in the context of ensuring economic sustainability: sustainability of dynamical equilibrium, sustainability of operation and sustainability of development of the business structure. Meeting this need is quite problematic, since the formation and development of such multifunctional monitoring systems requires the use of special software, which is not only expensive, but must also be adapted to a specific business structure. It is noted that among the components of monitoring systems of business structures distinguish are objects and subjects of monitoring, as well as methods and technologies of monitoring. It was determined that for a more objective and reliable getting a result it is necessary to interview 90 respondents (heads of business structures). Graphically presented are expert assessments regarding the relative importance of information characterizing the activities of business structures. Analyzing the obtained expert data, it was found that the leaders of business structures measure the success of entrepreneurial activity by sales. The static model of activity of the business structure as an object of monitoring is modeled. At the same time, taking into account the relationship between the indicated sets and its components, it is proved that it is possible to expand the continuum of databases of monitoring systems and algorithmize the processes of processing primary information regarding new factor characteristics of the monitoring object.