디지털 전환이 운전면허학원의 혁신 성과에 미치는 영향: 조직 민첩성의 매개 역할

Abstract

In the context of the COVID-19 epidemic, the accelerated promotion and application of digital technology is gradually becoming an important factor affecting the success or failure of enterprises. There is a greater need for companies to understand the process elements that influence innovation performance. A total of 250 questionnaires were distributed through the empirical study, and 211 valid questionnaires were obtained. The impact mechanisms between digital transformation, organizational agility and innovation performance are discussed through data analysis using SPSS 21.0 and AMOSS 24.0 software. The results show that having a higher level of digitalization in the driving school industry does not directly have a significant impact on the improvement of the level of innovation performance. The higher the degree of digital transformation, the higher the level of organizational agility; and organizational agility significantly affects the innovation performance of the company. And market agility and operational alignment agility have a partially mediating role in digital transformation and corporate innovation performance. This study reaffirms the importance of the driving school industry incorporating digital transformation into its investment strategy.