ФІНАНСОВО-ЕКОНОМІЧНИЙ МЕХАНІЗМ ЗАБЕЗПЕЧЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ЯК ІНСТРУМЕНТ СТРАТЕГІЧНОГО УПРАВЛІННЯ ПІДПРИЄМСТВОМ

Abstract

UDC 339.137; JEL Classification: L 21 Purpose. The purpose of the article is to substantiate the scientific basis for the formation of financial and economic mechanism for competitiveness of an enterprise, taking into account the structure of strategic management elements, which will help to find financial reserves for its increase and strengthen market competitive positions.Methodology of research. The following methods were used in the research. The method of theoretical generalization was relevance for determination the definition of "enterprise competitiveness". Structural approach was applied to identify the components of the financial and economic mechanism for providing the competitiveness of the enterprise according to the structure of strategic management elements. Findings. The theoretical bases of formation of the financial and economic mechanism for providing the competitiveness of the enterprise were researched in article. The definition of the category "enterprise competitiveness" as the probabilistic ability of an enterprise to provide and maintain the competitive potential in a strategic period was suggested. It contains the inherent features of comparability, spatiality, dynamism, objectivity, attributability, systematicity and objectivity. A system of principles of strategic competitiveness management is presented separately. Attention is focused on the place of the financial component for providing the competitiveness in the process of implementing these principles. This place consists in finding a rational distribution of financial resources of the enterprise. The graphical interpretation of the financial and economic mechanism components for providing the competitiveness of the enterprise of the strategic management on structure elements is proposed. The necessity of implementing the principles and ideas of strategic management in the practice of financing to improve the competitiveness of the enterprise was noted. Originality. The theoretical approach to strategic management of enterprise competitiveness was further developed by graphical interpretation of financial and economic mechanism components for providing the competitiveness at structure elements of strategic management. It is based on a structural approach and allows setting financial goals for the competitive development of the enterprise. It also allows comparing them with the available financial opportunities and competitive potential in the long term, diagnosing competitiveness from the standpoint of financial results, making decisions on the implementation of measures for its management. Practical value. The results of the study can be used in the development of financial and marketing strategy of the enterprise in addressing the formation or improvement of the existing level of competitiveness.