Abstract
The purpose of this study is to find the demographic differences in narcissism, beauty benefits, and makeup behavior. To achieve that, a questionnaire survey was conducted with women in their 20s. For data analysis, SPSS 26.0 was applied to conduct frequency analysis and exploratory factor analysis, and find Cronbach’s α value. As study methods to analyze differences, t-test and ANOVA were carried out, and Scheffe test as a post-hoc test was conducted. With regard to age, women in their 20s and 30s had the most other-dependent tendency, those in their 30s took the most hedonic benefits, and those in their 20s took the most personal management behavior. Regarding occupation, students, business persons, and self-employed persons had the most self-directed tendency, and students, service industrial workers, business persons, and self-employed persons took the most personal management behavior. In terms of incomes, those earning 4 million to 5 million won had the most self-directed tendency. Regarding marriage, there was a significant difference in personal management behavior among the sub factors of makeup management behavior.
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