Ο αντίκτυπος των ψηφιακών τεχνολογιών στην ασφαλιστική βιομηχανία υπό το φως του ψηφιακού μετασχηματισμού

Abstract

This paper addresses the impact of digital technologies on insurance and reflects the contribution of insurance to the development of a digital economy. Technology and new data sources are radically changing our economy and society, and they promise to transform the insurance industry as well. New technology start-ups - or InsurTech - are entering the industry to provide some of the services typically provided by incumbent insurers and intermediaries. Industrial companies as well as established technology companies are looking for insurance opportunities. New entrants present opportunities for mutually beneficial partnerships with insurers, but they could also become direct competitors, putting pressure on profit margins and challenging insurers, especially in their customer relationships. Digitization expands the role of insurers from one that deals primarily with claims compensation to a broader advisory service for policyholders on how to prevent, mitigate and manage risks. That is, new technologies allow insurance to evolve from pure risk protection to risk prediction and prevention. Undertaking, billing, claims management - all of these processes could be made more efficient thanks to digital technologies. But digital technologies are also creating new challenges. For example, personalized technology-based invoicing could also mean that for some people at higher risk within any given risk group, adequate insurance coverage can reach a very high price. Societies need to be concerned about this and the risk that ethics and data protection may delay technological progress. Insurance plays an important role in trying to meet some of the greatest challenges of societies. In view of the ever-increasing digitization of the economy and despite the widespread tendencies of personalization of more and more aspects of our daily lives, the concentration of risks through insurance is likely to remain the industry's best response to the economic consequences of risk.