ПРОБЛЕМИ ДОСТАВКИ ТОВАРІВ В ЕЛЕКТРОННІЙ КОМЕРЦІЇ

Abstract

The article discusses modern trends in the development of e-commerce logistics, the organization of order delivery processes, the directions of integraction between e-commerce subjects in an integrated digital space. Indicators of growth in online commerce and the impact of the COVID-19 pandemic on an demand increasing and consumer behavior are presented. Сhanges in behavior should not be considered as linear, because the attractiveness of e-commerce will depend on the satisfaction of new experiences of customers who were forced to use e-commerce services and mastered the one-click procurement procedure by placing orders online and receiving goods without visiting stores. Ukrainian consumers fully appreciated the benefits of online shopping and in 2020 they spent on online shopping 107 billion UAH, which is 41% more than last year. Since a condition for the further effective development of e-commerce is the need to streamline all stages of trade operations, including the logistics processes rationalization, the logistics of online purchases is turning into an economic sector with intensive growth rates. This is confirmed by the efforts of leading companies to provide customers with alternative channels for obtaining goods, the use of multichannel distribution, integrated order management systems, uberization of supplies, shopping personalization, building up intangible assets associated with the expansion of their own transport capacities, arrangement of modern warehouses in order to ensure flexibility and high customer requirements satisfaction. Covering a number of interrelated areas of interaction and interests of e-commerce entities, data exchange of several internal and external systems, e-commerce logistics, based on the use of integrated order management systems, meets the e-commerce pace of development, provides control over sales processes through e-commerce platforms, prompt delivery, ease of platforms operation, forecasting of production volumes.