Abstract
The purpose of this study was to find out the causal relationship between women university students` motivation of participation, attitude and loyalty in intramural sports through the structural equation model. In order to accomplish this, the questionnaire was carried out with 193 women university students who participated in intramural sports. The data process was used with LISREL(ver. 8.52). The results are as follows. First, it turned out that women university students` motivation of participation positively influenced on attitude in intramural sports. Second, it turned out that women university students` motivation of participation positively influenced on loyalty in intramural sports. Third, it turned out that women university students` attitude positively influenced on loyalty in intramural sports.
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