Abstract
This study attempted to present a more realistic strategy in revitalizing the traditional market as a tourist destination. Based on the practical experience of the subject of the traditional market, the problems and complementary points of the activation policy felt in the field were presented, and improvement strategies were derived accordingly. Data were collected and analyzed according to the phenomenological research technique presented by Giorgi, and the results were described. The results derived from this study consisted of 5 themes, 15 sub-themes, and 53 modified semantic units. The theoretical contribution of this study was first, it contributed to the diversification of research on the traditional market. Second, the theoretical significance can be found in that the qualitative research method called phenomenology was applied by breaking away from the questionnaire survey method, which is a research method mainly used in traditional market research. Third, it contributed to the theoretical expansion of the concept of tourist destinations. Practical implications are that through research realistic suggestions for the tourism targeting of the traditional market were possible.
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