Abstract

The paper is devoted to a detailed study of the speech genre of instruction in the German linguistic culture, which is a certain set of explanatory instructions, the obligatoriness or necessity of which is determined by the prescriptive-advisory nature. The essence of instructing speech actions is illustrated by the example of German-language operation and maintenance manuals for household appliances. The research aims to describe instruction as a special type of text. The paper also examines in detail the structural-semantic organisation of instructional discourse, reflecting its communicative intentions and functional orientation. The scientific novelty of the research lies in the choice of perspective for consideration of the material, namely, the study is novel in that such a specific form of organisation of speech material as instruction is comprehensively analysed from a communicative-pragmatic point of view. As a result of the research, it has been found that linguistic (terminological vocabulary and units of the morphological and syntactic levels) and non-linguistic means (images) of different levels realised within instructional ways of information transfer have characteristic linguostylistic features and also contain a certain pragmatic potential associated with the implementation of specific prescribed actions.

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