ФОРМУВАННЯ СИСТЕМИ УПРАВЛІННЯ БІЗНЕСОМ НА ЗАСАДАХ СТАЛОГО РОЗВИТКУ

Abstract

Updates of the global concept of sustainable development and the spread of its principles among business organizations have led to the need for changes in management systems. The management's response to the trends of increasing business sustainability manifested itself in the practice of social responsibility, which has become widespread among the world's leading companies. The research is dedicated to studying modern formats of the manifestation of socially responsible management based on implementing social values of sustainable development in practical activities. The key differences between different forms of social responsibility of business are analyzed. Among such forms, the following were highlighted: corporate social responsibility (CSR), socially responsible business (SRB), three-sector partnerships (TSP), and charitable corporations. The system of values that become decisive for constructing sustainable management systems at the enterprise is defined. The following are separated among such values: economic, ecological, and moral values. It was determined that their totality should become the basis for making sustainable management decisions for the organization. Management based on sustainable development is proposed to be considered from the standpoint of a systematic, structured approach to the integration of social, economic, and ethical values of the existence and development of the company in the process of making managerial decisions to ensure the long-term viability and social responsibility of business. The research identifies key features of sustainable management, including risk management tools, the ability to maximize long-term value, a blend of financial and non-financial goals, and a high level of corporate management culture. It also studies the main characteristics of sustainable development management within the context of value chain creation, such as purchasing and supply sources, logistics and transport management, increased business transparency and openness, and enhanced data analytics and performance monitoring. The study also examines current international standards of business social responsibility and proposes a phased approach to management decision-making that supports the processes of sustainable business development. The research highlights the significant benefits of management based on the principles of sustainable development, including risk optimization, branding, and compliance with sustainable development standards.