Abstract
The research article represents communication principles of functional and
 speech realization of visual communication. Pragmalinguistic analysis is actualized
 in the political attitudes system context. Communication component
 of the notion “power” is indicated. The range of communication channels in
 the format of visual symbolism within which the multichannel mechanism
 has its impact. The whole complex of visual means that transmit the meaningful
 component directly and indirectly is analyzed. The experimental data
 of contradiction visual channels and specificity of their perception transmission
 are represented. The obligatory multifactor principles of professional
 visual political communication realization are given. The visualization national
 cultural specificity, social etiquette component, gender differences
 of communicators’ political thoughts is pointed out. The communication
 manifestation bases of the strategic and tactical complex within visual political
 communicative plane are stated. The conclusions dealing with correct
 visual information production and perception parametres are formulated.
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