АСПЕКТИ ІДЕНТИФІКАЦІЇ АНАЛІЗУ ТА УПРАВЛЯННЯ РИЗИКАМИ

Abstract

In today's changing, economic, market conditions, under the influence of external and internal factors, the analysis of existing and potential risks is a very important element in the activities of economic entities. This problem is relevant in any sector of the economy. Each of the subjects of market relations at all levels feels the impact of unforeseen circumstances and risk situations, an adequate response to which allows to save resources, and market position. In addition, risk management involves risk analysis and active search for various tools to influence them. Thus, it can be noted that no risk management system can exist without a structured risk model that currently poses a threat. Analysis of potential and known risks is a very important area in planning the activities of the enterprise. Assessing risks, taking into account their likely effects on the state of the enterprise, and applying methods to minimize them is very important to ensure the effective operation of economic entities. In addition, it is important to add that risks are present in any field of activity. That is why the topic of risks is relevant for both economists and business leaders and managers. In modern economic conditions, the importance of the risk category for domestic enterprises is growing. The state of uncertainty makes it almost impossible to avoid risk. However, this does not mean that you should look for solutions in which the result is known in advance - they are usually ineffective. It is important for the company to have the ability to anticipate risk, critically assess its size, immediately plan preventive measures and do not exceed acceptable limits. Risk identification is a very important step in the risk management process. The relevance of effective consideration of possible risks in the course of the enterprise is beyond doubt, given that risk becomes an integral part of the strategy and tactics of economic policy of most enterprises. The problem of risk management is extremely broad and important, because it arises in a variety of areas of human activity. Moreover, the content of risk is determined depending on the scope in different ways. In the course of the enterprise there are a variety of risk situations. Analysis of the theoretical foundations of risk management allows you to identify and select those methods and stages of the risk management process that would allow the most effective work with them. Risk management in business is based on risk analysis and finding tools to help influence them. The risk management system is impossible without a structural model, the factors of which, in turn, will depend on the specifics of business. Risks are inherent in any activity and any business entity.