МЕНЕДЖМЕНТ КІБЕРБЕЗПЕКИ В СИСТЕМІ ЛОЯЛЬНОСТІ ПОКУПЦІВ

Abstract

The need to find new methods of management of trading enterprises, where the management of cyber security of trading operations should occupy a key position, is becoming highly relevant. The search and implementation of these methods is a priority task for management practitioners and theoreticians, public administration specialists. That is why the purpose of the article is to find and research effective methods of cyber security management in the customer loyalty system of domestic enterprises, to build an effective organizational chart of the customer loyalty cyber security management mechanism, which is based on the protection of all components of the commodity-economic interaction and its proper resource provision. As part of the study, the following general scientific theoretical methods were used: system analysis and synthesis - to build a management scheme for the loyalty cyber protection system; induction method - for accumulation, generalization and processing of information of relevance and unsolved research problems; the method of deduction - to distinguish the main components of the problem; methods of abstraction and concretization - for a schematic and practically oriented description of the problems of cyber protection of trade enterprises; abstract logical method - for identifying logical problems of the loyalty cyber protection system, assessing the risks of cyber incidents, identifying resource needs of cyber protection. As a result of research on the security of informatization of trade and economic processes, the significant impact of cyber incidents on the decrease in customer loyalty of trade enterprises has been confirmed. However, in the case of domestic sellers and buyers, there is a low interest in issues of information and cyber security of trade operations. The main problem remains the lack of a unified approach to managing customer loyalty cyber security. The paper proposes a scheme for cyber protection of customer loyalty, which provides for a comprehensive mechanism for assessing, monitoring and solving cyber risks and cyber incidents. The main component of the effectiveness of such a scheme is the Information Security Policy and the prompt response to cyber incidents. The practical significance of the obtained results lies in the fact that the recommendations and proposals outlined in the study provide justification for the implementation of an effective system of cyber protection of the loyalty of buyers of domestic trade enterprises. Prospects for further research in this direction are the segmentation of the organizational chart of the buyer's loyalty cyber security management mechanism for the cases of domestic trade enterprises of various types and sizes.