Abstract
ABSTRACT This empirical study is to investigate the influence of MMORPG player’s social as well as individual characteristics on the emergent party play. First, we have tested our research model by surveying 231 active players of Lineage 2. The results demonstrate that both the personal values, such as self-efficacy and job satisfaction, and also the organizational values, such as task interdependence and trust, have significant influences on the organizational citizenship behaviors among the party players. This study suggests both theoretical and practical implications on how to encourage gamers' altruistic concern and organizational adaptation in MMORPG.Keywords : Emergent Gameplay(창발적 게임 플레이), Lineage2(리니지2), MMORPG, Organizational Citizenship Behavior(조직시민행동), Party Play(파티 플레이) Received: Jul. 04, 2014 Accepted: Jul. 30, 2014Corresponding Author: Chris Seoyun Choi(Hongik University)E-mail: ubegame@gmail.comISSN: 1598-4540 / eISSN: 2287-8211Ⓒ The Korea Game Society. All rights reserved. This is an open-access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.otg/licenses/by-nc/3.0), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
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