Abstract
The article highlights the problem of quality of higher education in domestic universities that cannot be solved exclusively by educational institutions, because it requires to change the environment. Consumers of higher education are willing to pay for its value, depending on the career prospects and earnings of graduates. Success in career and earnings for consumers of higher education is determined by their productivity as employees or as entrepreneurs in private business. The effectiveness of University graduates depends on competition in the labor market among employers, competition for consumers and universities competition for the best teachers. Countries with a relatively high share of the public sector also presented low figures of labor productivity due to sluggish competition for skilled labor among firms and low motivation of consumers of higher education to acquire high qualifications. The ability of universities to realize their potential in creating value for consumers depends on the degree of their autonomy from government regulation. Russian universities, which are subject to a heavy burden of state regulation, for this reason may lose in global competition to foreign universities. The increase in the degree of economic freedom has a positive impact on wages in various countries of the world. Freedom from government regulation and control allows universities to make effective decisions that contribute to creating value for consumers at the lowest cost, which positively affects the efficiency of their graduates. The most important resource of universities in the process of production of utility for consumers are highly qualified scientists who are able to create innovations that bring the highest return among other investments. The growth of teachers' salaries is accompanied by the growth of the rating among universities on the quality of higher education. Attractive salary for scientists combined with high requirements for their qualifications in the best universities in the world, allows you to select the best staff for training students and produce the most effective specialists.
Highlights
Consumers of higher education are willing to pay for its value, depending on the career prospects and earnings of graduates
Success in career and earnings for consumers of higher education is determined by their productivity as employees or as entrepreneurs in private business
The effectiveness of University graduates depends on competition in the labor market among employers, competition for consumers and universities competition for the best teachers
Summary
Проблема качества высшего образования в российских вузах не может быть решена исключительно силами образовательных учреждений, она требует изменения внешних условий. Изучение факторов выбора потребителями платного высшего образования представляет собой актуальный интерес для российских вузов, участвующих в конкуренции за потребителя. Соперничая за рыночный спрос, вузам приходится учитывать предпочтения студентов, выбирающих среди широкого множества вузов и программ обучения на мировом рынке высшего образования. Рассматривая образование как актив, исследователи учитывают, что оно может приносить выгоды потребителю в течение длительного периода времени, если в процессе обучения были освоены важные фундаментальные (то есть общего применения [6]) знания и навыки, которые могут быть полезны в любой сфере деятельности. Следовательно, ценность образования для индивида, при прочих равных условиях, тем выше, чем более высокий уровень благосостояния оно обещает по окончании обучения. Благодаря разнообразной общественной жизни и свободному выбору содержания программы обучения, которые предлагают современные вузы, студенты имеют возможность более широко раскрыть свои способности и сделать правильный выбор при определении профиля будущей профессиональной деятельности. В табл. 1 представлены сведения о производительности труда и доле государственного сектора в экономике для десяти стран мира, на рис. 1 приведена зависимость между этими показателями
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