음식관광의 참여활동이 관광지 만족도와 지역이미지에 미치는 영향

Abstract

This study focuses on the factors that affect the satisfaction of food tourists in tourist destinations and their implications on the local image. Against this background, the main results of this study in terms of tourism development are as follows: First, the relationship between the activities of food tourists and tourist destination satisfaction was confirmed. Second, the relationship between the satisfaction of food tourists and the local image was confirmed. Third, the relationship between the satisfaction of food tourists with tourist destinations and the local image was confirmed. Based on these research results, the following academic and practical implications were noted: First, an area lacking tourism infrastructure where regional representative food resources are developed and regional representative food and traditional food are developed will become an attractive tourist destination. Second, it is necessary to establish a network, publicity, and marketing strategy to revitalize food tourism. Third, based on big data, it is necessary to diagnose the unique tourism competitiveness of a region while expressing the characteristics of gourmet travel along with the overall trend of tourist destinations. Fourth, it is also necessary to develop food that can appeal to the younger generation, the new target of gastronomic travel. At the same time, if a food menu for young, single tourists that calculates the cost-effectiveness of tourism is developed and food-related attractions and accommodations are supplemented, a synergy of food tourism will be created.