기업가지향성, 시장지향성, 기술지향성이 외식기업 경영성과에 미치는 영향 연구

Abstract

The purpose of this study was to investigate the relationship between corporate orientation, market orientation, technology orientation and management performance of food-service companies. First, the corporate orientation of food-service companies was found to have a significant positive influence on market orientation. Second, the corporate orientation of food-service companies was found to have a significant positive impact on technology orientation. Third, the corporate orientation of the catering company was found to have a significant positive impact on the management performance of the catering company. Fourth, the market orientation of food-service companies was found to have a significant positive impact on the management performance of catering companies. Fifth, the technology orientation of food-service companies was found to have a significant positive impact on the management performance of catering companies.