Abstract
The article deals with the problem of the formation of a corporate style among first-year students of the university. To solve this problem, the use of pedagogical strategies is proposed. Their implementation is aimed at uniting the collective spirit of society (group), as well as the awareness of each student of this need, not forgetting about national values, acceptance of the values and history of a higher educational institution, rational use of opportunities created for girls and women in the renewed UzbekistanKeywords:corporate culture, innovation, higher education institutions, corporate identityof female students, pedagogical strategies, cultural education area of higher education institution.
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