Abstract
The society of mass consumption - this is a meaningful marker of modern society that none of the researchers does not question. The reason for such consensus is because the society of mass consumption has many structural components that provide it with such status. This is about global interaction, development megatrends, popular culture, mass media and, of course, about a man of mass, which is not only the quintessence of other structural components of the society of mass consumption, but also is the one who acquires the features of incentive factor of the phenomena and processes, which are based on a mass effect.
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