МЕТОДИЧНІ ОСНОВИ ОЦІНКИ КОНКУРЕНТОСПРОМОЖНОСТІ ГАЛУЗІ РИБНИЦТВА: ТЕОРЕТИЧНІ АСПЕКТИ

Abstract

The article identifies the need to assess the competitiveness of the fisheries industry, given that the fisheries industry is one of the most promising and cost-effective areas of agribusiness development for small and medium-sized agricultural entities, and is of great interest to investors. The role and importance of the fish industry for the food security of the country are substantiated and it is determined that this industry is a promising area of development in the country. The scientific literature sources on the subject of the existing methods of assessing the competitiveness of the fisheries industry are analyzed and the main methodological approaches for assessing the level of competitiveness of the fisheries industry are determined, taking into account the specifics of the industry. The article provides a comparative analysis of methods for assessing the competitiveness of the fish industry, identifies the advantages, disadvantages and possibilities of applying this analysis. It is determined that the assessment of the competitiveness of the fisheries sector is an important element of ensuring effective management and a prerequisite for obtaining sustainable competitive advantages in the long run. The article states that the assessment of the competitiveness of the fisheries sector determines the favorable and unfavorable market positions, as well as the strengths and weaknesses of fisheries. It is noted that the competitiveness of the industry is an aggregate indicator of the potential of all structural units and elements of the industry's potential, as well as its ability to prevent and respond quickly and adapt to changing environmental factors. It is emphasized that there is no single methodology for assessing the competitiveness of both the enterprise and the fisheries industry today, which is primarily due to the ambiguity of the interpretation of the very concept of competitiveness. Based on the fact that the competitiveness of the enterprise and the industry as a whole in modern conditions is one of the defining characteristics of the efficiency of its economic activity and, at the same time, opportunities for further development, the article defines the concepts of "industry competitiveness" and "industry competitiveness assessment".