Репрезентация гендера в российском дискурсе трудоустройства (на материале объявлений о работе и резюме)

Abstract

The article describes gender representation peculiarities in the Russian discourse of employment, revealing the role of gender stereotypes in responding to a job advertisement and the ways employers inform candidates about the gender of the employee desired. We used the methods of content analysis and semantic interpretation, as well as ethnographic and quantitative methods. The corpus for analysis includes job advertisements and resumes that reflect the peculiarities of the interaction of languages and cultures in the context of globalization. The subject of the current research is gender representation ways in job advertisements and resumes in the Russian employment discourse. The results show that masculine gender predominance in the position names in job advertisements does not influence female candidates’ desire to apply for a job. Moreover, the research suggests that female candidates tend to apply for the professional spheres that were conventionally regarded as those of males, i.e., IT or telecom. At the same time, the resistance of Russian employment discourse to the global feminist one was reviled, as no so-called feminitives have been found in its corpus. The study demonstrates the growing influence of English-based patterns on Russian employment discourse conventions, expressed by informal, personalized, and individual-focused interaction with a candidate in job advertisements. The findings also indicate that professional skills and gender specificity of a professional sphere influence the desire of a candidate to apply for a job rather than a masculine gender in the vacancy name. Moreover, to implicit the gender of a candidate, employers can use either visual or text opportunities of a job advertisement. Besides, some cases of gender specificity blurring have been detected in the professional spheres that were conventionally considered as the ones for females (domestic staff or beauty sphere) where male candidates now tend to be of demand.