ФОРМУВАННЯ НАВИЧОК МІЖКУЛЬТУРНОГО ДІЛОВОГО СПІЛКУВАННЯ СТУДЕНТІВ НЕМОВНИХ СПЕЦІАЛЬНОСТЕЙ

Abstract

The article deals with the experimental methodology of general cultural competence and business English speech etiquette skills formation. They are regarded as a means of intercultural business communication of future economic professionals. The analysis of recent researches and publications issued by domestic and foreign scientists on the subject under study is provided. The authors give their own definition to the concept «general cultural competence». The experimental validation of general cultural competence and business English speech etiquette development was carried out on the basis of Odessa National Academy of Food Technologies (Ukraine) during 2017-2019. The experiment covered 450 students of the Faculty of Economics, Business and Control (Specialities «Accounting and Audit», «Economy of Enterprise») and the Faculty of Management, Marketing and Logistics (Specialities «Management», «Marketing», «Entrepreneurship, Trade and Exchange Activity», «Public Management and Administration»). The study was conducted in two stages. The first stage was aimed at future economic specialists’ general cultural competence formation and the second one — business English speech etiquette development. In the process of our study we solved the following tasks: to show the possibilities of forming general cultural competence in the educational process at a higher technical educational institution; to develop students' self-education and self-improvement abilities; to promote the creation of beliefs, value preferences, the acquisition of new knowledge and cultural activities skills. teaching the speech etiquette was based on certain principles, namely: didactical, methodical, linguistic. The study provides examples of interactive tasks and types of work that have contributed to the English language communicative competence development and cultural values assimilation of foreign cultures representatives, they are: business role plays, case studies, working with original texts, students’ pair and group activity, video tutorials, mini-conferences and presentations; such concepts as «dialogue of cultures», «intercultural interaction», «culturological situation», «speech etiquette formulae», «information and communication educational technologies» etc., Based on this work results, methodological recommendations for the students’ business English speech etiquette and general culture competence formation were given.