ВЛИЯНИЕ ПОСТЦИФРОВОЙ ЭСТЕТИКИ НА ПРОИЗВЕДЕНИЯ ИСКУССТВА В ГОРОДСКОМ ПРОСТРАНСТВЕ

Abstract

The article is devoted to the influence of post-Internet, post-media or post-digital aesthetics on art projects that exist in urban environment, commonly referred to as "public art". In the dense information and visual field of modern cities, contemporary art becomes an important component in the formation of urban imagery, semantic, value and emotional dominant. At the same time, urban art, carried out by means of social order and designed for communication with the so-called "unprepared viewer", has all the attributes of mass culture, in which the economy of impressions plays a significant role. The article provides an overview of the leading publications on post-Internet, post-media or post-digital aesthetics (L. Manovich, A. Vierkant, B. Sterling, K. Bishop). Further, the author examines the impact of post-digital aesthetics on artworks in urban space, which occurs not so much through the display of art on urban digital screens or through AR and VR technologies via digital public art, but through the production of physical art objects in which artists, aided by computer modeling and programs, use colors, textures, design elements from the virtual environment, placing them in the physical space of the city. These trends are revealed in the projects and practices of Russian artists working in urban environment. The conclusion of the article is that not only the form, but also the nature of the artist–work– public relationship is subject to change, when, due to the interactivity of online communication, the viewer is activated. Virtual and objective realities are synthesized, forming a new cultural space, not limited by online or exhibition space.