상권 입지요인이 수익형 부동산가격에 미치는 영향

Abstract

This study examined the factors of COVID-19 pandemic on the actual transaction price of profitable real estate in Gangnam Station, and an empirical analysis was conducted to analyze the impact of COVID-19 pandemic. For the empirical analysis, an analysis of the Hedonic regression model and a difference in differences analysis of the distance section were conducted. As a result of the analysis, it was found that in the model for the entire period, the building coverage rate and the number of elapsed years had a negative effect on the actual transaction price. In the pre COVID-19 model, building coverage rate, the elapsed years and walking distance at Samsung office building were found to have a negative effect. In the post COVID-19 period model, it was found that only the number of floors had a negative effect on the actual transaction price. As a result of the difference in differences analysis on the distance of the station and Samsung office, it was found that walking distance at Samsung office had a negative effect on actual transaction prices for the entire period. And in the pre COVID-19 period, it was found that only in the section of walking distance less than 400 meters, it had a positive effect on the actual transaction price. The results of these studies may provide implications for investment strategies according to changes in the price factors of profitable real estate for major Trade Area in the city after the COVID-19 pandemic.