Abstract
The purpose of this paper is to clarlify the directions of farm products marketing with interactions between urban and rural residents, espscially farmers' rural markets. Major results are described that follows:(1) Farmers' rural markets are increasing recently. That backgrounds are the increasing needs of urban residents, the changes of the distribution environmrnts, the changes of rural residents.(2) The markets have the following significances: the acquirement of new marketing channels, to widen women's spheres of activity, the reductions of marketing costs, to get valuable information between urban and rural residents, and the far-reaching effects to the other industries in rural area.(3) But they have two problems: As farm products are strong seasonal goods, to stock everything in all seasons is difficult. Recently the competition among the markets has become strengthened.(4) Farmers' rural markets will be increasing from now on. In order to reassess the value of rural resources, it will be important to promote the connection among the other industries in rural area.
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