Abstract
This study is conducted to find out whether financial services consumers" intention to blockchain when financial companies introduce blockchain technology and users" innovation resistance when blockchain technology is applied to financial services used by financial consumers. And how the innovation resistance of new technology felt by financial consumers affects the intention to blockchain when applying blockchain technology to financial services using the innovation resistance theory and the TOE framework. According to the analysis results, it was found that technology characteristics, innovation characteristics, and consumer characteristics had a negative influence on innovation resistance, and innovation resistance also had a negative influence on blockchain acceptance intention. When applying blockchain technology to financial services, it was confirmed that if the innovation resistance felt by consumers was low, financial consumers accepted blockchain due to the low innovation resistance to blockchain technology.
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