소셜게임 이용시간이 사회자본에 미치는 영향에 대한 연구

Abstract

ABSTRACT There are a number of studies about the impact of social games' social network. But because of conflicting results, the game's effect isn't ascertained. In this study, we defined that using social games makes increase the social capital with construal level theory. The survey results on construal level, social capital, game using time, etc, are used for the analysis of the correlation and interact. As a result, growing bridging social capital shows on the people who use high level of construal and more social game time use. This phenomenon did not appear in other online games, so that makes a social games' feature unique characteristic. And we discovered that high level construals is key point for defining the practical use of media. Keywords : Social game(소셜게임), Social capital(사회자본), construal level theory (해석수준이론) °First auther: Ph.D. Candidate, Dept. of Digital Culture & Contents, Konkuk University**Co-Auther: Professor, Dept. of Visual Culture, Kangwon National UniversityReceived: Sep. 18, 2013 Revised: Nov. 11, 2013 Accepted: Nov. 14, 2013Corresponding Author: Jeong, Eui Jun(Konkuk University)E-mail: jeong12@konkuk,ac.krISSN: 1598-4540 / eISSN: 2287-8211Ⓒ The Korea Game Society. All rights reserved. This is an open-access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.otg/licenses/by-nc/3.0), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.