대학생들의 라이프스타일에 따른 배달음식 선택속성에 관한 연구

Abstract

This study is a study on delivery food selection attributes according to the lifestyle of college students. The questionnaire used in the analysis was 191 copies, and SPSS Win 25.0 was used. As a result of analysis, firstly, the pursuit of dining out and the pursuit of economy affect the quality of delivery food in the influence of the choice attributes of delivery food according to the type of lifestyle. And health follow-up type affects delivery food service, and food eat-out type, economy follow-up type, and convenience follow-up type have significant effect on the economy of delivery food.BR Secondly, differences in general characteristics(amount of use, frequency of use, source of information) were verified according to lifestyle. As a result, there is a significant difference in the average amount of food spent on delivery, the frequency of service use, and the source of information.BR Therefore, it will be possible to predict future changes in the size of each segment of the market if the changing trends of university students are identified and systematically accumulated through steady research on the concept of life style composition.