«Звучащее слово» в медиапредпочтениях молодежи

Abstract

The development of digital technologies creates the conditions for a new stage in the development and dissemination of audio culture. Radio plays have been replaced by audiobooks, audio podcasts, and audio series. The book market is experiencing an "audio explosion". There is a steady growth of interest in audiobooks, which compete with musical content. The authors of the article turn to the study of the current state of the culture of the "audible word". This article examines the audiobook reading of student readers, who were socialized under the conditions of the large-scale spread of digital technologies. The aim of the research: to consider audioreading in the context of leisure and educational practices of young people. The study is based on theoretical approaches that consider the phenomenon of audio consumption in modern media (V.Y. Bal', M.Y. Gudova, J.P. Melentieva, V. Erlmann, W. Hagen, A. Kassabian, J.F. Lehmann). The study examined students' perceptions of audiobook reading, its place in leisure and educational practices. The authors conducted a sociological study (December 2020) with the participation of 85 students in order to identify the perceptions of audiobook reading. Qualitative methodology of analysis of answers to open-ended questions was used for the study. The design questionnaire included questions on preferred types of reading, use of audiobook reading in educational and leisure practices, reasons for interest in audiobook reading and possibilities of audiobook reading as a type of educational content. The study identified students' preferences in the choice of book format (paper, electronic, audiobooks), students' ideas about the reasons for wide distribution of audiobooks, advantages and limitations of audiobooks, convenient contexts for daily life, practices of using audiobooks in educational and leisure activities. The authors consider the potential of audiobooks in the organization of educational and leisure activities of students.