ПЛАНУВАННЯ СТРАТЕГІЧНИХ ЗМІН В УМОВАХ ІННОВАЦІЙНОГО РОЗВИТКУ ПІДПРИЄМСТВА

Abstract

UDC 658.018 (045); JEL Classification: M 100Purpose: to improve approaches to planning and developing a strategy for changes in the situation of the enterprise innovation policy. Methodology of research: the Study of methodological and theoretical aspects of the strategy of changes in the conditions of innovation in the enterprise according to specialized literature. Findings. The article deals with such concepts as enterprise strategy, innovation policy and change strategy related to innovation. As a result of the research the interrelation between the General strategy of the enterprise and innovative strategy is proved. In strata shows the effect of changes in the activities of the company, at its tertiaiy, in particular the impact of innovation. Features and principles of the strategy of changes in the conditions of innovative development of the enterprise are allocated. The main attention is also paid to the process of planning the strategic changes carried out at the enterprise in the conditions of innovation policy. So the main stages of the process of developing a strategic plan for the introduction of innovative changes. The structure of development of the strategic and tactical plan of introduction of changes at innovative development of the enterprise is allocated. Originality: the principles of successful management of innovative changes in modern enterprises are highlighted; the action plan for the implementation of the strategy of change in the framework of the innovation policy of the enterprise is justified; approaches to improve the process of planning innovative changes are proposed, which will contribute to the successful and timely detection of resistance to changes in the enterprise. Practical value. The practical significance of the scientific results of the article lies in the fact that the implementation of proposals developed by the results of the study will improve the efficiency of implementation and management of changes in the enterprise by raising awareness, knowledge and motivation of employees in the field of innovation policy.