ПОПИТ НА ПРАЦІВНИКІВ СФЕРИ ОПТОВОЇ ТА РОЗДРІБНОЇ ТОРГІВЛІ: РОЗВИТОК ЧИ ПЛИННІСТЬ КАДРІВ

Abstract

The article analyzes the demand trends for workers in the field of wholesale and retail trade; repair of motor vehicles and motorcycles. Analysis of the data of the State Employment Service proves the constant demand for trade and repair workers. The share of vacancies in this area of economic activity in January-February 2021 was 14.0%, which corresponds to the second position after demand in the processing industry (18.8%). Staff turnover in the field of wholesale and retail trade; repair of motor vehicles and motorcycles exceeds the norm and reaches 51.7% and this trend has been observed in recent years. However, as our research shows, this is caused not so much by economic development as by staff turnover in this area of economic activity and professional group. The conditionality of the increased demand for workers within this sphere of economic activity is investigated. In the process of research it was found that the formation of demand is significantly influenced by staff turnover. To reduce staff turnover, attention should be paid to the level of wages and working conditions, social package, career opportunities, opportunities to receive a bonus for years of service, measures to form and maintain the social culture of the organization, and so on. The negative consequences of increased turnover in trade and services are low levels of productivity and labor organization, reduced responsibility in the performance of work and deteriorating quality of service delivery. Therefore, in order for the sphere of trade and services to promote economic development, it is necessary to think about the organization of labor in accordance with the principles of decent work. Strategic development of wholesale and retail trade; repair of vehicles and motorcycles requires the introduction of measures to retain staff in organizations through a management system, staff motivation, which is based on the principles of social responsibility, which will increase the use of labor potential, taking into account the interests of both employer and employee to increase competitiveness and the formation of a rational demand for workers in this area, which will help ensure the stability of the labor market.