專業能力、創業行為與創業成功關係之研究 以高雄市地區外帶式飲料店創業者為例

Abstract

In recent years, more and more people have been trying to create their own businesses, especially in the beverage industry. But the question is: Do the entrepreneurs in the industry need related professional abilities to succeed in this business? Do the entrepreneurs require the correct behaviors in order to achieve their goals? This study analyzed a selected number of beverage entrepreneurs in Kaohsiung city as the subjects of this research. The purpose of this study is to try to understand the correlation between professional abilities and their behaviors. Therefore, try to find out which professional abilities and behaviors lead entrepreneurs to success. The findings indicate that: (1) The “cognition” part of the professional ability has remarkable effect upon success. (2) The behaviors of the entrepreneurs have significant effects on success. (3) The professional ability, behaviors and successes have significant difference in individual background of the entrepreneurs. According to the research findings above, this study revealed the following results and suggestions: (1) entrepreneurs of the beverage industry should enforce the interrelated knowledge of “cognition” part in professional abilities. (2) The government could focus on promoting policies which relate to entrepreneurships and provide more funding to help people who want to have their own businesses. (3) The beverage entrepreneurs should use the “concentrated” strategy to sale their products. (4) The beverage entrepreneurs in Kaohsiung need to enter the market during the “early period.” In conclusion, these results and suggestions provide opportunity for further research, giving the people who would like to own beverage businesses in the future, government and enterprises alike, guidance associations as reference.