ПРОДУКТОВА ІННОВАЦІЯ ЯК ФАКТОР ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА

Abstract

The relevance of the article lies in the constant need to create innovative resources to increase the competitiveness of the enterprise. The article considers product innovation as an important element of the company’s information technology development. The article analyzes the approaches to the definition of “product innovation” and presents its interpretation. The peculiarities of the development of the IT sphere in the national and foreign markets in recent years are studied, as well as forecast data on the growth of the IT products market in the world for the next 5 years. The role of product innovations in the IT-sphere as a factor in increasing the competitiveness of the enterprise is substantiated. An online resource has been identified as an innovative product for partnering with the consumer electronics market. The efficiency of the pilot project implementation was tested, the advantages of using innovative technologies to reduce costs, the profitability of a remote online resource were identified. Interim results of the project are provided, in particular, an online application from Philip Morris should help train the staff of partner companies and reduce the number of physical visits to point of sales. This project can be used to achieve goals in working with partner companies, as well as its positive impact on the company’s leadership position in the market. The issue of indirect motivation as a way to encourage staff is considered. The transformation of an online resource into an innovative IT product that will allow the company to increase revenues has been identified. The modern view of the problem from the inside and the administration of an interesting real IT product in the pilot project are generalized. The practical value of this work is to identify a mechanism that improves the ability of staff of partner companies to provide quality customer service at points of sale and remotely increase sales.