Abstract
In terms of development of the tourism industry, interest in fair tourism, a new paradigm of tourism, has been spreading around the UNWTO. Early research on fair tourism began with the activation of local economy, sharing of local culture, and eco-friendliness. At present, it is reinterpreted and used in various meanings of sustainable tourism or responsible tourism, which is the relation between equality of tourists and residents of local communities and tourist sites, and economic, socio-cultural and environmental aspects. This study proved that tourism itself has educational and ethical aspects, and that if tourist experiences and recognizes fair tourism, psychological capital, which is a psychological aspect of tourism, will lead to regional competitiveness. In other words, regional competitiveness means that if tourists felt psychological capital in tourism activities, they affected the quality of life, economic power, and openness to the area where I live. On the other hand, this correct and equitable fair tourism proved to be necessary between the tourism of subjects, objects and media. These findings suggest that the relationship between fair tourism and local competitiveness can be highlighted as a new paradigm centered on psychological capital.
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