한국 중년 남성의 젊음 추구와 유행 스타일 변화

Abstract

Abstract This study analyzed Korean middle-aged men's fashionable styles according to ageless trends as theirrepresentative characteristic and deriving their special features from men's magazines. Literature and casestudies were conducted together. The research findings are as follows. First, it showed uniformity, confor-mity, passive clothing selection and consumption in 1990s as characteristics of middle-aged men's wear byperiod. However, clothing became an expressive way to pursue individuality and an ageless trend gradually,and middle-aged men positioned themselves as subjects of a consumer market for men's wear after 2010through active clothing selection and consumption. Second, along with a trend change preferring a comfort-able and active to formal atmosphere, it showed that casual style became diversified and segmented gradu-ally in Korean middle-aged men's ageless trend and fashionable style. Third, as for formative characteristicchanges in middle-aged men's fashionable style by period, it contained a slim silhouette, bright and splendidcolors and patterns, increase of light, active and functional materials, generalization of casual items andpursuit of individuality by various mix & match styles. Fourth, in Korean men's ageless trend and changingfashionable style, four kinds of special characteristics were derived that included a change of the traditionalclothing symbolism, weakened conformity & pursuit of personality, obscured boundaries between age andwearing style, and active embracing of a trend.Key words: Ageless trend, Fashionable style, Korean middle-aged men, Middle-aged men's clothing; 젊음 추구, 유행 스타일, 한국 중년 남성, 중년 남성 의복