ФОРМУВАННЯ СПОЖИВЧОЇ КУЛЬТУРИ ШКОЛЯРІВ ЯК ОСНОВИ СОЦІАЛЬНОЇ АКТИВНОСТІ ОСОБИСТОСТІ

Abstract

The article deals with the problems of formation of consumer culture of students of institutions of general secondary education, as the basis for the development of social activity. The criteria and indicators of the formation of the consumer culture of students are analyzed. The article presents the detailed description of the methodological functions of the formation of the consumer culture of schoolchildren, as a means of socialization. The authors introduce the level approach to the formation of the consumer culture of schoolchildren, which includes four levels: methodological, theoretical, methodological, and practical.Consumer culture is a set of material and spiritual values, knowledge, patterns and norms of consumer behavior, socially significant and implemented in practical activities. Formation of socially meaningful values, knowledge, norms and patterns of behavior, a reasonable combination of the material and spiritual consumer, corresponding to the Ukrainian mentality, should become a purposeful and systematic pedagogical process.The process of formation of consumer culture, in our opinion, is effective in the conditions of consumer education, oriented to the socialization of personality. The formation of a consumer culture can be judged on the basis of how and in what concrete form is implemented in practice a system of personal relationships to consumption, directing the person to the practical application of norms and evaluation criteria, which help to adequately organize the behavior and activities that determine the creative solution of emerging life and professional tasks and problems.In the process of forming the consumer culture of schoolchildren, we distinguish the following didactic conditions: goal-setting, informational filling of spatio-temporal limits of perception by students of consumer behavior (content), individualization and differentiation of the educational process, the use of methods and forms of active learning, the use of modern multimedia technologies, the integrative nature of the study of economic disciplines and organization of practical activities.The organizational-activity conditions include: realization of practical activity of schoolchildren, accessible age; organization of joint educational activities of the school, family and other social institutions, etc. In our opinion, improvement of the process of teaching consumer knowledge can be carried out in the following directions: strengthening of state support for the process of learning the basics of consumer knowledge; the introduction of special courses on the culture of consumer behavior in schools; organization of work on the publication of textbooks, manuals and other literature on the problems of consumption; regular holding of competitions and competitions among pupils on mastering of consumer knowledge.