Методи та показники оцінки рівня розвитку видавничо-поліграфічних підприємств

Abstract

The article deals with the methods of assessing the level of enterprises development, the groups of indicators using in assessing the development of business entities are characterized and a system of indicators evaluation of the level of publishing and printing companies development, is formed taking into account branch features.One of the stages of effective management of enterprise development is the correct and objective estimation of its development level. Approaches to the assessment of the development of the organization are grouped according to the direction of individual indicators (competitiveness, phase of the enterprise life cycle, integral development indicator, implementation of potential) analysis, by methods of qualitative and quantitative assessment. The methods may be based on identifying strengths and weaknesses of the enterprise, advantages over other economic entities and identifying its potential. An assessment of the earning capacity of enterprise development management is based on an integrated performance indicator or on the basis of criteria and indicators system.However, the main issue is the choice of a system of indicators, on the basis of which the evaluation will take place, and the possibility of taking into account the sectoral peculiarities. For publishing and printing companies it is expedient to form groups of indicators for the directions of evaluation of the main types of business processes, namely: production, financial, marketing. The production business processes will include indicators for three areas of evaluation: resource usage, cycle duration (production or publishing), performance of the main activity (in relative terms). Financial business processes will be evaluated by indicators of financial stability, liquidity, business activity and performance. Marketing business processes will provide an assessment of competitive advantages, including the corporate image and the market share; the earning capacity of sales activity, which will be characterized by the profitability of sales and the coefficient of shipment/sales of finished products, and the earning capacity of marketing activities.