ИССЛЕДОВАНИЕ СПРОСА И КОНЪЮНКТУРЫ РЫНКА ГОСТИНИЧНЫХ УСЛУГ

Abstract

The relevance of the research is connected with the dynamic development of the hotel industry as the most important part of the market economy. To promote a hotel product, it is necessary to have a clear understanding of the features of the market in which the hotel operates, about the competitive advantages of its products, take into account the peculiarities of customer behavior and their needs, that is, conduct research activities. The article studies the trends of demand in the market of hotel services of the Republic of Mordovia, the main groups of consumers of hotel services, analyzes the offers of hotel services based on modern methods and assessment tools. The conducted research has shown that the interest of the population living in the territory of the Republic of Mordovia in the services provided by hotels has increased in the market of hotel services, and the analysis of offers has demonstrated the lack of pronounced uniqueness in the offer of a hotel product for hotel enterprises. In the course of the research, modern general scientific and special methods were used: comparison, generalization, expert assessment, analysis and synthesis. The theoretical and practical significance of the study is that the presented study of the market situation in the field of hotel business on the basis of modern methods and assessment tools can be used in the activities of hotel enterprises in the Republic of Mordovia.